We are people with passion for innovation, deep scientific knowledge, technical expertise and experience in MedTech, who came together to provide new solutions and bring awareness to personalized care in women’s health.


Founding Team

Bez (Bezalel) Arkush
Co-Founder & President
Business development, medical device development and wellness monitoring

Henry Grage, MSc
Co-Founder Chief Scientific and Technology Officer
Scientific expertise in analytical assay development; experience in systems integration (assay; device; user interface)

Natasha Shtraizent, PhD
Co-Founder & Head of Product
Scientific expertise in biochemical assay development; experience in business operations

Tuvia Barak
Co-Chairman & Founding Partner
Mr. Barak is a Venture Partner at Lux Capital, Lytical Ventures, and member of the Board of Directors of Skyline Software, WhiteCanyon Software, Weatherbell Analytics, and Toonimo and brings decades of experience to Aveta.Life.

Efrat Eliyahu, PhD
Chair, Scientific Advisory Board
Assistant Professor, Department of Genetics and Genomic Sciences, Icahn School of Medicine at Mount Sinai
Expertise: reproductive biology, women’s health

David Pedley, JD
General Counsel

Research and Development

Lina Freage, PhD
Lead scientist, aptamers for diagnostic application
Analytical chemistry,
bio-conjugation

Yoav Hadas, PhD
Molecular biologist, immunoassay
development

Meirav Nevo MSc
Head, Data Science
Software engineering,
big data analytics

Adam Vincek, PhD

Analytical chemist, biochemistry, immunoassay development

Advisory Board

We brought together an advisory board to help connect us to leading clinicians, technologists and strategy and marketing who were drawn to Aveta.Life by both our mission and the passion of our team. We have great alignment with these incredible leaders in the women’s health field as they understand our aim to be a game changer in the field of women’s and by personalizing hormone therapy.

  • Expertise in endocrinology, diabetes, nutrition, metabolic support, and lifestyle medicine clinical practice.

    Past President of the American Association of Clinical Endocrinology and American College of Endocrinology;

    Professor of Medicine, Endocrinology, Diabetes and Bone Disease at Icahn School of Medicine at Mount Sinai

  • Chairman of the Global Menopause Society and expert on Menopause and Perimenopause at NYU Langone; professor of Ob/Gyn at NYU medical center

  • Associate Professor, Departments of Medicine and Gynecology MUHC Reproductive Centre at McGill University

  • Professor in AI/ML Technion Israel

  • Expertise in sensor technology and electrical engineering. Maxim Integrated Distinguished Scientist

  • Meredith Damore, MBA

  • CEO, TLC Infertility and Donor Services Healthcare Professional, & Fertility Advocate

  • Medical device innovations, intellectual property development, regulatory expertise and engineering management. CEO, ADM Tronics Unlimited, Inc.